Hiring A Marketing Team: Three Tips

Posted on

While your team can produce fantastic, durable products, marketing cannot be overlooked. Solid marketing campaigns attract the customers your company needs to continue growth and increase profits. Unfortunately, many business owners have only basic marketing skills and knowledge; if you're aware that you need to hire marketers for greater success, consider the following tips:

Have Goals

Making money or attracting customers might be your primary goal, but to gather the best marketing team, you'll need to examine company goals. Would you like more local customers? In that case, you may need marketers who are skilled with print campaigns. Do you wish you could increase foreign sales? You may want to seek out foreign marketing experts. 

You'll also need goals about what you expect a marketing professional or team to accomplish. Do you want to revive an existing campaign? Do you want to rebrand your company? Expressing your needs to prospective marketers will provide better results.

Know Your Audience

Many company owners hope their products will be useful for almost everyone. However, this can sometimes create muddled, vague marketing campaigns. When hiring people to work on your marketing materials, you need to consider your best target market and marketers' abilities and experience with that market. For instance, if your business is selling costume jewelry to middle-aged women, you may avoid marketers who only have experience in auto or industrial industries. Don't assume that marketing will be the same for every demographic group.

Hire Digital Marketing Recruiters

Most companies understand how critical an online presence is; your own company could rely on online sales and campaigns for a great percentage of your profits. However, the digital marketing landscape is one that is changing rapidly. If you don't have a few people working on digital marketing campaigns, you may find yourself behind competitors who have a full team of online marketers. Without a firm grasp on the issues related to this kind of marketing, hiring digital marketers could prove challenging. Digital marketing recruiters can help.

Recruiters often have a list of competent, creative marketing professionals in their databases. This means you can work with them to bring one or more digital marketers aboard within a few weeks. Recruiters will have screened digital marketers according to areas of expertise, making it easier to find people who are familiar with your industry and can create effective strategies.

Hiring marketers with these suggestions should pay off. After contacting digital marketing recruiters and exploring your own networks, you should soon assemble a marketing team that can craft campaigns to which customers will eagerly respond.